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When laying out a page, headings provide a semantic way to lay out sections of content. A heading element briefly describes the topic of the section it introduces. Heading elements are used by users of AT to navigate a page quickly and to understand the structure of a page. Also see Landmarks.

When using heading elements, reserve the <h1> element for the page title. On the home page, this is usually the title of the site and on other pages, this may be the page title. Use the <h1> element once per page—some assistive technology may be unable to read multiple <h1>s on a single page correctly. Other heading levels may be used more than once following document outline order and you may reset headings up to <h2> with the <section> element.

For sub sections, use <h2> to <h6> in document outline order. <h1> is the most important and <h6> is the least. Avoid skipping headings. Avoid breaking document outline order (you may go from <h1> to <h3>, but never <h3> to <h1>).

For logos that are text-based, use <em> element.

If your logo is an image and acting as the main heading of the page, add an <h1> element for its text and use a sr-only rule so it’s visibly hidden but accessible to screen reader users.

<h3>Section</h3> 
lorum ipsum 
<h2>Sub Section</h2>
lorum ipsum

Testing

  1. Identify visual ‘heading’ elements
  2. Check that all visual ‘heading’ elements use an <h> tag
  3. Verify that all sub heading elements have a higher number

Examples

Passes

Category

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.

Sub Category 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.

Sub Category 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.

<div>
  <h3>Category</h3>
  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.</p>
  <h4>Sub Category 1</h4>
  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.</p>
  <h4>Sub Category 2</h4>
  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.</p>
</div>

This section has a main category and two sub categories. The sub categories are on the same level and as such use the the same heading element.

Fails

Category

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.

Sub Category 1

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.

Sub Category 2

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.

<div>
  <h3>Category</h3>
  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.</p>
  <h2>Sub Category 1</h2>
  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.</p>
  <h5>Sub Category 2</h5>
  <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nam sit amet auctor lectus. Curabitur non est nibh. Suspendisse vehicula fermentum quam. Donec lobortis diam a ligula faucibus mattis.</p>
</div>

This section has several issues. The first sub category has a lower value than the main category. The second sub category has skipped a heading level which while is better, this can cause confusion as its not clear if this category is the sub category of Category or Sub category 1