Brand Basics for the City of Chicago
The Chicago star is 14 inches tall with six points drawn from a circle six inches in diameter. The star’s points should be at 30 degree angles. See The Chicago Municipal Code CHAPTER 1-8 CORPORATE SEAL AND EMBLEMS. Specifically, sections 020 and 030 concerning the “Design of flag, emblems and badges” and “Municipal flag – Design requirements,” respectively.
Now, you are probably thinking to yourself, “Shut up and just give me the star so I can get a tattoo already!”
And I say to you: “No.”
This is way better: Visit the typography page.
There you can download Big Shoulders, our free, open source municipal typeface from Google Fonts and you can learn how to turn on discretionary-ligatures to make a perfect Chicago star every time in any color at any size. Boom! Way better.
$color-bahama-blue, $color-secondary-darkest: #005B99;
$color-malibu-blue, $color-secondary-dark: #0075BB;
$color-lochmara-blue, $color-secondary-light: #0092D1;
$color-cornflower-blue, $color-secondary-lighter: #A4D5EE;
$color-lake-michigan, $color-secondary-lightest: #E1F3F8;
Gray Warm Dark
Gray Warm Light
Gray Cool Dark
Gray Cool Light
The Flag of the City of Chicago
Learn more about our flag and others’ lesser flags
- Roman Mars gives a famous talk on vexillology here, complimenting our flag
- The Municipal Code of the City of Chicago defines our municipal flag in Title 1, from 1-8-020 to 1-8-041.
- Wikipedia article
The Municipal Device of the City of Chicago
Learn all sorts of amazing Chicago facts about the Municipal Device and other aspects of Chicago at our awesome Public Library’s site. Introduced in 1892 as part of a Chicago Tribune contest, the Device was enshrined in our Municipal Code in 1917, along with the flag. The Municipal Device was intended for public re-use, to show our pride. During the next century, though, the flag stole our hearts.
An image of the Municipal Device, courtesy Chicago Public Library.
Hippies doomed the Municipal Device with their peace symbol, an upside Municipal Device hated by Chicago Police in the 1960s… Moving on… here’s an early example of a Municipal Device with the center ‘Y’ in red. That was the traditional depiction of the device, until they realized it was easier to make the whole thing white instead of terra cotta down the center. The Columbian Exposition needed white ones, and so here we are. All this is rumor I’ve heard from researching this project, chatting with Tim Samuelson and various librarians. Cool cats, all.
Original Municipal Device from the the Chicago Association of Commerce’s Great Central Market.
Other folks who geek out about symnbols have lots to say about this one:
- WBEZ: Chicago’s municipal device: The city’s symbol lurking in plain sight
- Forgotten Chicago: wonderful example pics of the device
- The Geographic Society of Chicago
The Public Mark of the City of Chicago
Our new public mark is the public voice of the City of Chicago, our residents, and our communities.
Download our logo in Adobe Illustrator, PNG (portable network graphics), and SVG (scalable vector graphics) formats and display your Chicago pride today!
The logo starters below are available in the download package for you to use and remix with your own symbol or photo.
Also, you can build your own logo from a 4x3 box, and making a star using the CHISTAR discretionary-ligature in Big Shoulders. Color each the appropriate colors from our palette, size them according to the proportions in “Lockups,” below, and you’re in business.
Congratulations, civic typographer!
For ideal spacing in your project, use the follow guidelines for implementation:
The Seal of the City of Chicago
Proposed seal update 2019
Below are examples of the Seal of the City of Chicago over time, ending with our proposed revision. Each opens a larger version in a new window.
The User Interface of the City of Chicago
The Typography of the City of Chicago
Big Shoulders is the Municipal Typeface for the City of Chicago. It is for use in headings, titles, banners, and posters. Setting type in all capitals is recommended.
Big Shoulders Display is for large format, environmental prints: signage, billboards, banners, etc. Big Shoulders Text is for all other display purposes.
To put a Chicago Star in your typesetting, turn on discretionary ligatures in your app or CSS, and then type CHISTAR (in all caps). It’ll automatically replace with the star, sized correctly to fit the text.
If your app has a glyphs palette showing all the characters in your typeface, you can also choose the star from there.
Now, you can make ASCII art, or get tatooed with exactly the right Chicago Star.
CHISTAR CHISTAR CHISTAR CHISTAR